Design studio

Belsimpel, Groningen

For Dutch telecom company Belsimpel, employee wellbeing is crucial for attracting sufficient talent to keep up with their fast growth. Hence we were happy to help them in developing the 'Google Pixel Playground', offering shade on sunny days and plenty of comfortable space to hangout, have lunch, meet or enjoy drinks after a day of hard work. Situated right next to the famous Martini tower, the roof terrace has a stunning view over the city of Groningen. Our lightweight solutions enabled trees and plants to be placed on the roof terrace, where they are accompanied by high class custom furniture to highlight the relation between Belsimpel and their partner Google. Let the party begin! 

Looking to excite employees with an urban jungle? Get in touch.

Project specifications

  • Project name: Belsimpel
  • Location: Groningen
  • Client: Belsimpel, Google
  • Realisation completed: 2024
  • Design: The Urban Jungle Project
  • Execution: The Urban Jungle Project
  • Maintenance:The Urban Jungle Project
  • Partners: Ebben Tree Nursery (plants), Kepser (frames), 10XL (Jungle Blocks), Mastop Totaaltechniek (irrigation), AC den Hartog (furniture), Schommelaantafel (tableswing), Flinders (furniture)
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